I am not your average coach…

And I am absolutely certain that you are not an average person either!

After all, who wants to be average?

So I believe you have found this place and found me because you know that you are capable of more & want to be, do and have more in your life.

So who am I?

I am a transformational coach, NLP trainer, father, son, partner, frustrated guitar player, lover of nature, drinker of fine ales, keeper of chickens & ducks, budding aquaponics geek and much, much more.

And I spent a good chunk of my life chasing ‘normal’ or should I say chasing the post-industrial revolution vision of success and happiness.

I’ve had the good school education, the university experience, the good corporate career. I’ve had the promotions at work, the des res, the fancy cars and holidays. You name it, I had it.

I’ve done all that stuff – all the stuff that you’re supposed to do to be happy. I have been a success by many of those standards and measures.


At my very core I was unsettled, it felt like there was something missing. I could not understand why I was not as happy as Larry (whoever Larry is) and felt disconnected from many aspects of my life.

I started to do things that I thought would make me happier, I chased things that I thought I wanted… more possessions, all the latest technology, new companions and love.

And that ended up destroying my marriage, adversely affecting my relationship with my daughter, and led me down the road to depression, more unhappiness and dangerous liaisons with alcohol.

It was my ‘luck’ that through my own development as a coach and through working with my clients at Ignition Coaching I became acutely aware that this was not the way I wanted to be or how I wanted my life to play out. So I decided that I was going to change it.

Through much inner work and focus, it became clear to me that the problem was that I was chasing down someone else’s dream – chasing a vision of success that had been handed to me and repeatedly reinforced throughout my upbringing and education.

The NLP and coaching techniques which I had been using for the work I did with my private and business clients were now helping me to get clear on my purpose, my passions, my beliefs and values & helping me to identify and address unhelpful states, behaviours and responses.

This is what I help my clients with. I help them to get clarity, focus, direction and develop strategies to transform their lives and results; to get clear on what they want and don’t want and to take actions that will lead them into alignment with that. To bring awareness to and develop alternative choices and strategies that will move them towards their desired outcomes.

Contact me to discuss how I can help you