6 Weapons of Influence & How you can use them!

On Tuesday 16th October 2012, I was fortunate to be invited to present at Leamington Tweetup’s inaugural tweet up event, the #RightRoyalTweetup. The presentation I gave was on the 6 Weapons of Influence and how to use them, with a particular focus on how they might be applied to social networking as the event was based around users of the Twitter platform. Below is the presentation that I gave, hope you find it of interest…



The six weapons of influence have been researched and published widely by Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion (source: Wikipedia)